"My first idea was lederhosen," Jones said this morning at a regional press conference. "But we thought better of that one quickly. In my mind, I wanted a uniform that would help us sell more product as quickly as possible. Ultimately we settled on a copy of the Hooters uniform, but with green instead of orange." This strategy works 2 fold: firstly, if the Starbucks girl is hot, you get quite a show while you wait for your drink. Secondly, if it's a dude, you'll be out of there faster than you can say, "is that frothed milk on your shorts or are you just absolutely disgusting?" But here's the genius of that: the sooner you leave the sooner they can serve more customers. This equates to more business and thus should earn the 'Bucks a few billion extra dollars at the end of the fiscal year.
|Who does #2 work for?|
|Tastes just like chicken...and coffee!|
Though this is only the beginning of the many plans Starbucks has for 2012, it's clear that they are making a serious play to become one of the biggest companies in the world. And in a time of financial uncertainty, it's nice to see a company finally take us for all we're worth.