Friday, May 28, 2010
Disneyland Unveils 'Tinkletown' Amidst Pee-Pee Law Suit
One of their first decisions was to introduce a new a new 'land' to their parks. Starting July 4, families can head to the back of the park and enjoy Tinkletown, a family theme pee-pee friendly area of the park where incontinent adults and infants alike can pee their pants to their hearts delight without disrupting anyone else in the process. If you'll take note of the map above, Tinkletown has been marked off in yellow. Disney also has another portion of the park blocked off for construction as well, though their plans for that space (shown in the upper left hand corner) had yet to be announced by press time today. We can only imagine it's some sort of Willy-Wonka style chocolate themed part of the park. Only time will tell though, as the company still remains tight cheeked about their plans. Err, tight lipped. Tight lipped.
While many inside analysts see this as a financial disaster waiting to happen, the company remains optimistic about the potential for brand integration, already tapping Tinkerbell from the famous Peter Pan story as their spokes...fairy? While many seem confused by the first renderings available, Disney's in house advertising company stands by their work. "It's a tricky thing, depicting a fairy peeing as a way to honor the company. We felt a bit like we were doing those terrible Calvin and Hobbes stickers where one of them is peeing on a Ford or Chevy logo. I guess this is slightly classier." Slightly.
One thing is certain however, after seeing these sweeping changes firsthand: the big bad companies of yesteryear are making every effort they can to retain your business in this shrinkage economy. And with more and more Americans watching how they spend, strides like this can only lead to greater customer loyalty over time.